Source: Aveda

27 Jun What’s in your beach bag?

You’ve shaved your legs and painted your toenails. You’ve loaded up the ice chest with drinks and snacks, and you’ve got a stack of magazines in your beach bag. You’re almost ready for a weekend with man’s oldest frenemy, the sun. On one hand, it’s the source of all life on earth (and a requisite for a fantastic beach weekend). On the other hand, it can fade your hair color, cause wrinkles and lead to skin cancer. But don’t worry—these beach bag essentials can protect you.

Don’t head for the Gulf Shore without slipping these Aveda must-haves into your tote.

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Protect your skin from sun exposure (and harmful chemicals)

Did you know that many sunscreens use chemical filters like oxybenzone to block the sun’s rays, which can actually increase your risk of skin cancer? That’s why it’s important to protect yourself with a sunscreen that’s 100 percent mineral-derived. Aveda’s Daily Light Guard™ Defense Fluid Broad Spectrum SPF 30 protects against both UVA and UVB rays using zinc oxide and titanium dioxide. Its light, sheer formula sinks into skin without a trace, and kukui seed oil strengthens the skin’s barrier while antioxidants protect against free radicals.

 

A tip of your hat

Is there anything more stylish, practical and versatile than a wide-brimmed hat? Not only does it protect your hair and complexion from sun exposure, it also adds a pop of color and panache to a streamlined beach look. Slide on some cat-eye sunglasses and don’t be surprised if you’re mistaken for Lana Del Ray.

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Don’t neglect the tresses

Harsh sunlight, chlorine and other environmental stressors take a toll on your hair. Blonde highlights can turn brassy, and colored hair can lose vibrancy after spending time in the sun — making those beachy waves a little less flattering than one would hope. The solution? Protect your hair just as you would protect your skin: with a spritz of UV defense mist. Aveda’s Sun Care Protective Hair Veil harnesses wintergreen and cinnamon bark to minimize dryness. Plus, laced with flower and plant essences, it smells like summer.

 

Pick a pretty peshtamal

When it comes to towels, your options are almost limitless. But may we suggest a Turkish peshtamal? Made of organic cotton, these lightweight towels double as a wrap. Their understated, hand-woven patterns look great whether they’re serving as a sarong, a towel, a picnic blanket or a scarf. This is one hard-working piece you won’t want to leave behind at the beach.

Source: Aveda

Source: Aveda

Ready to hit the shower and rinse off all that sand? Make sure you aren’t bringing home any other unwelcome guests— like lingering chlorine, salt and product residue. Aveda’s Sun Care Hair and Body Cleanser gently removes build-up without drying skin, thanks to a corn-derived chelator, tamanu oil and coconut oil. Plus, how great is it to wash your hair and your skin with the same product? #minimalism #babysteps

Source: Aveda

Source: Aveda

R&R for your hair

A day at the Gulf beaches leaves you feeling relaxed and rejuvenated…and now it’s time to extend the same courtesy to your hair. After shampooing, treat stressed tresses to the After-Sun Hair Masque, which harnesses morikue™ protein, tamanu oil and organic coconut oil to bring sun-exposed hair back to life. Apply roots to ends and allow the masque to penetrate for two to five minutes.

We hope these suggestions help you maximize your beach time—and remember, if you want to try new products or talk shop about summer-ready hair, Fusion is here for you. Hope to see you soon!